Product Management

The management of your products is as important as the management of your brand. The correct product in the right market at the right time will ensure success. It is also important to ensure that the correct products are marketed to the correct consumer groups.

PBC ensure that your products are managed in a professional manner but also ensuring:

• Maintain acceptable margins
• Ensuring Product Development is in line with market requirements
• Monitoring sales through product families and groups
• Collating Market intelligence to ensure latest up to date products complement the range
• Understand the difference between comparable Brands in the market